Dear Brand Storytellers,

We don't have to tell you that the creative landscape is changing.

AI-generated imagery is everywhere. Generic content floods our feeds. And your audiences can tell the difference. They're craving something authentic in a world increasingly filled with synthetic content.

That's why I'm thrilled to announce the evolution of The Luupe — now an open, searchable marketplace featuring never-before-seen work from the world's top independent creators.

When I founded The Luupe after creating Offset by Shutterstock, I set out to solve a fundamental problem: connecting brands with exceptional creative talent that could tell authentic visual stories.

Today, that vision expands.

Our curated community of professional photographers and directors from over 90 countries is now directly accessible to you. These are the same talented individuals who have created imagery for Luupe customers like Peloton, Dropbox, and Sweetgreen — and now their exclusive imagery is available for immediate licensing.

This isn't just another stock site. It's a direct connection to real creativity:

Our platform launches with over 10,000 images that stand out in a sea of sameness. Search by keyword, browse creator portfolios, or filter by specialty — then license instantly or request to book creators for custom work.

Recent studies show 87% of consumers value image authenticity, yet they're increasingly skeptical of the content they see online (Accenture Life Trends 2025).

In a world where anyone can generate an image with a text prompt, the value of real human creativity, perspective, and craft has never been higher. The brands that forge genuine connections through authentic visual storytelling will be the ones that build lasting trust with their audiences.

I invite you to experience the difference for yourself. Visit theluupe.com today to discover our exclusive photo collections, with video coming soon.

Be the first to access what's real.

Keren Sachs
Founder & CEO, The Luupe